Is buyers remorse cognitive dissonance

Cognitive dissonance is an internal conflict that people have when their differing beliefs and opinions collide.Buyer's remorse is the awful feeling of regret that can sometimes happen after you make a purchase—no matter how big or small.It is frequently associated with the purchase of an expensive item such as a vehicle or real estate.The phenomenon of buyer's remorse has been generally associated with the psychological theory of cognitive dissonance, a state of psychological discomfort when at least two elements of cognition are in opposition, and which motivates the person to appease it by changing how they think about the situation.buyer's remorse is an example of postdecision dissonance, where.A marketer who can resolve such conflicts may help consumers choose their brand's products.

Cognitive dissonance and then providing explicit ways to help them work through it over the course of the semester.Cognitive dissonance in your spending habits.Many homebuyers doubt their decision, even if initially they were ecstatic at finding the home.So, while that magazine ad or tv commercial might have a main goal of convincing new buyers to choose.It is the push and pull of two different opinions or beliefs.

There are a couple of different thoughts on the psychology behind buyer's remorse.One study in particular (scheid and vasko, 2014) found that.It's even got a fancy name: